Luff Enterprises Launches White Labelling Manufacturing Program, Secures Partnership with Shade Media Inc.

Vancouver, B.C. – Luff Enterprises Ltd, (CSE: LUFF) (“LUFF” or the “Company“) is pleased to announce the launch of LUFF’s private labelling (“White Label“) program featuring a portfolio of product offerings that are focused on industrial hemp-based CBD products rich in novel cannabinoids including CBN and CBG.

Under LUFF’s White Label program, wholesale customers can focus on four key options in order to best leverage their own core competencies:

1. Contract Manufacturing – work with LUFF formulation experts and experienced staff to create and develop products
2. Wholesale – bulk products that are fully tested and provided to clients either in bulk form, or filled and retail ready
3. Semi-Custom – customize a stock product to create a unique and reliable new product without the hassle of starting from scratch
4. Custom Filling & Labelling – source their own packaging and labels or work with LUFF’s supply chain specialists as we complete their custom order ready for retail distribution

By working with LUFF’s team for their production and logistics needs, our clients are able to focus on building their own brands, product names, and other intellectual property.

LUFF’s White Label partners will receive access to LUFF’s experienced management team, ISO certified testing facilities, custom Ph.D. formulators, expert logistics sourcing and supply chain specialists, and our facilities and equipment – saving both time and money in developing and distributing their product lines. You can find more about our White Labelling services here:

https://luffbrands.com/white-label-solutions/

John Sweeney, Chief Operating Officer of LUFF states, “LUFF’s ability to provide a custom white labeling solution for its current and future partners provides a pathway to expand and expedite access to premium quality cannabinoid products for wellness focused institutions, businesses, and consumers worldwide.”

Providing a custom White Label program for CBD products marks a significant achievement towards:

• Driving high-margin revenue, while leveraging excess facility capacity;
• Continuous product innovation, while simultaneously increasing LUFF’s exposure to the marketplace; and,
• Demonstrating LUFF’s impact in the market with the education of businesses, and consumers through focused communications, marketing, and sales distribution.

In tandem, LUFF is also pleased to announce that the company has entered into a licensing and manufacturing agreement (the “Agreement”) with Shade Media Inc (“Shade”). Under the agreement, LUFF will immediately begin the production of several Shade branded products for immediate distribution into established channels.

Shade co-founder, Jay Levine, commented “Shade prides itself on curating the latest and best products that the industry has to offer. It’s with this philosophy that we are proud to announce our partnership with LUFF as we launch our CBD gummy line. Shade’s founders are creatives and parents and have personal experience with the many benefits that CBD can bring to the body and mind. Our mission is to enhance creativity and provide relief while keeping you in the moments of your life.”

“Adding a high-quality white-label platform to our existing commercial program has been a priority for LUFF Brands in 2021. Our partnership with Shade represents an incredible way to get differentiated CBD products in front of as many consumers as possible” said LUFF CEO, Philip Campbell. “The first order should be completed and ship to select states in Q2 2021.”

About Luff Enterprises Ltd.

LUFF Brands is a CBD lifestyle company, focused on providing premium quality, innovative products across the United States. Committed to plant-based science, LUFF produces a suite of thoughtfully designed products.

The company focuses on unique formulations leveraging cannabinoids such as CBG and CBN; and boosts them with superfood ingredients to empower people to realize the full potential of everyday life. LUFF’s scientifically formulated products are non-GMO, THC-free, 3rd party tested, and only crafted with hemp grown in the United States.

THE CANADIAN SECURITIES EXCHANGE (THE “CSE”) HAS NEITHER APPROVED NOR DISAPPROVED THE CONTENTS OF THIS PRESS RELEASE. NEITHER THE CSE OR ITS MARKET REGULATOR (AS THAT TERM IS DEFINED IN THE POLICIES OF THE CSE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION:
This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements include, but are not limited to, the anticipated timing of the official launch of the Company’s new product suite. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to general business, economic, competitive, political, and social uncertainties. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, Luff assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

For further information:
Philip Campbell, CEO and Director
Email: [email protected]
Telephone: 250-419-7665

Luff Enterprises Announces First Sales and the Launch of New Online Store

Vancouver, B.C.– LUFF Enterprises Ltd, (CSE:LUFF) (“LUFF” or the “Company”) is pleased to announce that it has completed its first B-to-B sales, and its first online sales through its newly launched U.S. online store: shop.luffbrands.com (“ShopLUFF”).

The ShopLUFF store is a frictionless direct-to-consumer website where consumers can shop our lines of high quality CBD products, including Oil Tinctures, Gummies, Softgels and Topical Creams.  With economic and consumer landscapes changing, the ShopLUFF store allows consumers to purchase products directly from LUFF and avoid the need to go to traditional brick and mortar stores.

LUFF will drive value through an online ecosystem which capitalizes on the rise of e-commerce, click and collect, seamless retail and D2C online solutions.  We are partnering with world class vendors in the areas of online search, social engagement, digital marketing, product sampling and email outreach to drive significant consumer engagement to the ShopLUFF store.  We will maintain engagement through the automation of loyalty points, subscription orders, referral programs and product reviews.

LUFF CEO, Philip Campbell, commented “We are excited about the launch of our online store, and ensuing first sales.  With the increasing demand for online shopping, our strategy allows us to capture higher margin sales by leveraging the changing tides in consumer retail purchasing patterns.  We plan to use our proprietary online marketing and sales programs to drive consumers to the site where they can purchase our high-quality products.”

About Luff Enterprises Ltd.

LUFF Brands is a CBD lifestyle company, focused on providing premium quality, innovative products across the United States. Committed to plant-based science, LUFF produces a suite of thoughtfully designed products.

The company focuses on unique formulations leveraging cannabinoids such as CBG and CBN; and boosts them with superfood ingredients to empower people to realize the full potential of everyday life. LUFF’s scientifically formulated products are non-GMO, THC-free, 3rd party tested, and only crafted with hemp grown in the United States.

THE CANADIAN SECURITIES EXCHANGE (THE “CSE”) HAS NEITHER APPROVED NOR DISAPPROVED THE CONTENTS OF THIS PRESS RELEASE. NEITHER THE CSE OR ITS MARKET REGULATOR (AS THAT TERM IS DEFINED IN THE POLICIES OF THE CSE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION:

This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements include, but are not limited to, the anticipated timing of the official launch of the Company’s new product suite. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to general business, economic, competitive, political, and social uncertainties. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, Ascent assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

For further information:

Philip Campbell, CEO and Director

Email: [email protected]

Telephone: 250-419-7665

Luff Announces $2 Million Working Capital Facility

Vancouver, B.C.– Luff Enterprises Ltd, (CSE:LUFF) (CNSX:LUFF.CN) (“LUFF” or the “Company”) is pleased to announce that it has completed a secured loan for $2 million (the “Loan”) as further growth capital to support expansion of sales and marketing efforts of its new, exciting range of CBD wellness products.

The Loan is advanced by a North American private investor group and is secured by LUFF’s Nevada property. The Loan matures on July 30, 2021 and can be extended by six months at LUFF’s option. The terms are consistent with financings of this kind and similar to those previously arranged by the Company. The lenders will receive 12 million warrants with an exercise price of $0.025 and an expiry of two years from the closing date of the financing. An advance fee of 3% was also paid to the lenders in connection with the Loan.

LUFF CEO Philip Campbell commented, “On the back of strong shareholder support in our recent equity financing, this Loan is further strong validation of the LUFF team and our strategy to market our best-in class wellness products across North America. The Loan provides a strong working capital cushion, with limited dilution, and allows us to accelerate our aggressive online sales strategy. Customer feedback on our new product suite has been excellent and we have begun to stockpile inventory at our Portland location for the pending launch of our e-commerce platforms.” An update on marketing efforts and sales milestones will be provided in the coming weeks.

About Luff Enterprises Ltd.

LUFF Brands is a CBD lifestyle company, focused on providing premium quality, innovative products across the United States. Committed to plant-based science, LUFF produces a suite of thoughtfully designed products.

The company focuses on unique formulations leveraging cannabinoids such as CBG and CBN; and boosts them with superfood ingredients to empower people to realize the full potential of everyday life. LUFF’s scientifically formulated products are non-GMO, THC-free, 3rd party tested, and only crafted with hemp grown in the United States.

THE CANADIAN SECURITIES EXCHANGE (THE “CSE”) HAS NEITHER APPROVED NOR DISAPPROVED THE CONTENTS OF THIS PRESS RELEASE. NEITHER THE CSE OR ITS MARKET REGULATOR (AS THAT TERM IS DEFINED IN THE POLICIES OF THE CSE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION:

This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements include, but are not limited to, the anticipated timing of the official launch of the Company’s new product suite. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to general business, economic, competitive, political, and social uncertainties. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, Ascent assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

For further information:
Philip Campbell, CEO and Director
Email: [email protected]

Luff Provides Operations Update

Vancouver, B.C. – Luff Enterprises Ltd., (CSE: LUFF) (“LUFF” or the “Company”) is pleased to provide an update on operations.

With its recent private placement successfully closed, the Company is pleased to report that it is well advanced with its production plans and is now executing on its sales strategy for the US wellness market.  Operations are focused out of its fully-licensed facility in Portland, Oregon.

The Company also has licenses for cultivation and manufacturing at its 100% owned, debt free facility in Las Vegas, Nevada.  With the Company’s major focus on its Portland operations, it is reviewing a range of strategic opportunities for its facility and licenses in Nevada.

Operations Update

Luff has recently commenced production of the Company’s initial product inventory out of the Company’s facility in Portland, Oregon.

The initial portfolio spans four product categories: tinctures, gummies, topicals and gel caps, with a focus on two user need states.  Its signature product, Luff Dream, targets the massive sleeping aid market by combining CBD, CBN and other beneficial ingredients to provide users with a better night’s sleep.  While Luff Assist targets the pain relief and general wellness market by combining CBD, CBG and other pain relief ingredients to assist people with their daily aches and pains.  The Company has existing capacity to manufacture over 1MM units monthly and plans for an initial roll out of 40,000 units with a focus on the Western United States.  The Company also has plans to launch a comprehensive e-commerce platform in Q4 to capture increased margin with direct to consumer sales.

Philip Campbell, CEO of Luff Enterprises Ltd., commented “With all of the raw materials, packaging, labelling, equipment and other materials now on site at the facility in Oregon we expect sales to commence in Q4 2020.  We are delighted to have filled out our executive team in Portland with top industry talent and we are very excited to launch our suite of best-in-class products into the market this Fall.  This is a significant milestone for the Company as we focus all our efforts on driving sales growth in wellness products, and towards our goal of being cashflow positive in 2021.”

About Luff Enterprises Ltd.

The Company’s operations currently include facilities only in the United States. The Company holds licenses in Oregon and Nevada which allow the company to manufacture and distribute hemp-based cannabinoid wellness products.

THE CANADIAN SECURITIES EXCHANGE (THE “CSE”) HAS NEITHER APPROVED NOR DISAPPROVED THE CONTENTS OF THIS PRESS RELEASE. NEITHER THE CSE OR ITS MARKET REGULATOR (AS THAT TERM IS DEFINED IN THE POLICIES OF THE CSE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF
THIS RELEASE.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION:
This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements include, but are not limited to, the anticipated timing of the resumption of trading on the CSE. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to general business, economic, competitive, political, and social uncertainties. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, Ascent assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

For further information:

Philip Campbell, CEO and Director
Email: [email protected]

Luff Announces Final Closing of Equity Financing

Vancouver, B.C. – Luff Enterprises Ltd., (CSE: LUFF) (“LUFF” or the “Company”) is pleased to announce it has completed its previously announced non-brokered private placement issuing 27,159,203 shares of the Company at a price of $0.016 per share for gross proceeds of $434,547.24 (the “Private Placement”). All securities issued under the Private Placement will be subject to a four month hold period expiring January 22, 2021, in accordance with applicable securities laws. The offering is subject to the final acceptance of the Canadian Securities Exchange.

Proceeds from the Private Placement will be used for working capital and general corporate purposes. In connection with the offering the company paid cash finder’s fees of $1,340.

Participation in the Private Placement included the Directors, CEO, CFO, COO and other key employees of the Company, showing strong support for the Company and its direction. Accordingly, this is considered to be a “related party transaction” for the purposes of Multilateral Instrument 61-101 – Protection of Minority Security Holders in Special Transaction (“MI 61-101”). The Company is relying on exemptions from the formal valuation and minority shareholder approval requirements available under MI 61-101. The Company is exempt from the formal valuation requirement in section 5.4 of MI 61-101 in reliance on section 5.5(a) of MI 61-101 as the fair market value of the transaction, insofar as it involves the interested parties, is not more than the 25% of the Company’s market capitalization. Additionally, the Company is exempt from minority shareholder approval requirement in section 5.6 of MI 61-101 in reliance on section 5.7(a) of MI 61-101 as the fair market value of the transaction, insofar as it involves the interested parties, is not more than 25% of the Company’s market capitalization. The Company did not file a material change report more than 21 days before closing the Private Placement as matters relating to the related parties’ participation in the Private Placement were not settled until within such 21-day period and the Company wished to close the Private Placement on an expedited basis for sound business reasons.

Philip Campbell, CEO of Luff Enterprises Ltd., commented “We are very happy with the level of support from our investors and are excited about the path of the Company and look forward to providing updates in the future.”

About Luff Enterprises Ltd. 

The Company’s operations currently include facilities only in the United States. The Company holds licenses in Oregon and Nevada which allow the company to manufacture and distribute hemp-based cannabinoid wellness products.

THE CANADIAN SECURITIES EXCHANGE (THE “CSE”) HAS NEITHER APPROVED NOR DISAPPROVED THE CONTENTS OF THIS PRESS RELEASE. NEITHER THE CSE OR ITS MARKET REGULATOR (AS THAT TERM IS DEFINED IN THE POLICIES OF THE CSE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION: This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements include, but are not limited to, the anticipated timing of the resumption of trading on the CSE. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to general business, economic, competitive, political, and social uncertainties. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward- looking statements and information contained in this news release. Except as required by law, Ascent assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

For further information:

Philip Campbell, CEO and Director
Email: [email protected]