LUFF Brands (CSE: LUFF)

With an unparalleled level of industry knowledge in the medical and recreational cannabis space both in Canada and the United States, Philip touches all aspects of the LUFF organization and leads in a variety of ways. Having already co-founded a successful entrepreneurial endeavor in the tech space, Philip brings a wealth of expertise to LUFF, including a strong background in business, marketing and essential hands-on experience in the production and engineering side of the cannabis industry. Philip holds a Bachelor of Business Administration with a major in Marketing from Simon Fraser University.

Mr. Lotz is a Chartered Professional Accountant practicing publicly through his firm Lotz CPA Inc. Having qualified in 1994, Mr. Lotz brings a wealth of experience in business, tax and consulting. Formerly a Chief Executive Officer and Chief Financial Officer in the brokerage industry, he also has senior management experience in the mining, manufacturing, cannabis and digital media sectors. He provides strategic tax and business planning and is a sought-after expert for complex contractual issues and financial quantification. His public company experience is extensive, including Candente Copper Corp., Handa Mining and Specialty Liquid Transportation Corp.

Garett has more than 15 years of sales and marketing experience for leading consumer brands. A dynamic leader, he brings a competitive edge and outstanding brand communications expertise to LUFF Enterprises. In his last leadership roles at Emerald Health Therapeutics, SABMiller and L'Oreal, Garett demonstrated his depth of understanding of brands, and proved his capability to guide a diverse team of practitioners worldwide to a common goal. A strategic thinker, Garett thrives in competitive work environments and has a passion for storytelling.

Elizabeth Coles has over a decade of extensive experience as a CPA in financial reporting, financial analysis, trending, and forecasting for international companies and within the U.S. Her experience providing leadership in public accounting and auditing also lends to her abilities as a trusted adviser to public companies. In addition to being a CPA, she also holds an MBA and a Bachelors degree in International Studies.

A senior finance and M&A professional with over 30 years of experience with leading global organizations. He has held increasingly senior positions with private equity and investment banking firms in North America, Europe, Asia and Australia. Jeremy has deep experience in the C suite across multiple sectors including mining, consumer business and financial services. In 2016, Jeremy co-founded SouthPac Partners, a private investment group focused on private operating businesses and real estate assets. He is an experienced corporate director and holds the ICD.D designation.

With an unparalleled level of industry knowledge in the medical and recreational cannabis space both in Canada and the United States, Philip touches all aspects of the LUFF organization and leads in a variety of ways. Having already co-founded a successful entrepreneurial endeavor in the tech space, Philip brings a wealth of expertise to LUFF, including a strong background in business, marketing and essential hands-on experience in the production and engineering side of the cannabis industry. Philip holds a Bachelor of Business Administration with a major in Marketing from Simon Fraser University.

Mr. Lotz is a Chartered Professional Accountant practicing publicly through his firm Lotz CPA Inc. Having qualified in 1994, Mr. Lotz brings a wealth of experience in business, tax and consulting. Formerly a Chief Executive Officer and Chief Financial Officer in the brokerage industry, he also has senior management experience in the mining, manufacturing, cannabis and digital media sectors. He provides strategic tax and business planning and is a sought-after expert for complex contractual issues and financial quantification. His public company experience is extensive, including Candente Copper Corp., Handa Mining and Specialty Liquid Transportation Corp.

Mr. Hurford has over 20 years of experience working in senior roles with federal, provincial and municipal governments, crown corporations, non-profit organizations and a top 40 global university.