Luff Enterprises Launches White Labelling Manufacturing Program, Secures Partnership with Shade Media Inc.

Vancouver, B.C. – Luff Enterprises Ltd, (CSE: LUFF) (“LUFF” or the “Company“) is pleased to announce the launch of LUFF’s private labelling (“White Label“) program featuring a portfolio of product offerings that are focused on industrial hemp-based CBD products rich in novel cannabinoids including CBN and CBG.

Under LUFF’s White Label program, wholesale customers can focus on four key options in order to best leverage their own core competencies:

1. Contract Manufacturing – work with LUFF formulation experts and experienced staff to create and develop products
2. Wholesale – bulk products that are fully tested and provided to clients either in bulk form, or filled and retail ready
3. Semi-Custom – customize a stock product to create a unique and reliable new product without the hassle of starting from scratch
4. Custom Filling & Labelling – source their own packaging and labels or work with LUFF’s supply chain specialists as we complete their custom order ready for retail distribution

By working with LUFF’s team for their production and logistics needs, our clients are able to focus on building their own brands, product names, and other intellectual property.

LUFF’s White Label partners will receive access to LUFF’s experienced management team, ISO certified testing facilities, custom Ph.D. formulators, expert logistics sourcing and supply chain specialists, and our facilities and equipment – saving both time and money in developing and distributing their product lines. You can find more about our White Labelling services here:

https://luffbrands.com/white-label-solutions/

John Sweeney, Chief Operating Officer of LUFF states, “LUFF’s ability to provide a custom white labeling solution for its current and future partners provides a pathway to expand and expedite access to premium quality cannabinoid products for wellness focused institutions, businesses, and consumers worldwide.”

Providing a custom White Label program for CBD products marks a significant achievement towards:

• Driving high-margin revenue, while leveraging excess facility capacity;
• Continuous product innovation, while simultaneously increasing LUFF’s exposure to the marketplace; and,
• Demonstrating LUFF’s impact in the market with the education of businesses, and consumers through focused communications, marketing, and sales distribution.

In tandem, LUFF is also pleased to announce that the company has entered into a licensing and manufacturing agreement (the “Agreement”) with Shade Media Inc (“Shade”). Under the agreement, LUFF will immediately begin the production of several Shade branded products for immediate distribution into established channels.

Shade co-founder, Jay Levine, commented “Shade prides itself on curating the latest and best products that the industry has to offer. It’s with this philosophy that we are proud to announce our partnership with LUFF as we launch our CBD gummy line. Shade’s founders are creatives and parents and have personal experience with the many benefits that CBD can bring to the body and mind. Our mission is to enhance creativity and provide relief while keeping you in the moments of your life.”

“Adding a high-quality white-label platform to our existing commercial program has been a priority for LUFF Brands in 2021. Our partnership with Shade represents an incredible way to get differentiated CBD products in front of as many consumers as possible” said LUFF CEO, Philip Campbell. “The first order should be completed and ship to select states in Q2 2021.”

About Luff Enterprises Ltd.

LUFF Brands is a CBD lifestyle company, focused on providing premium quality, innovative products across the United States. Committed to plant-based science, LUFF produces a suite of thoughtfully designed products.

The company focuses on unique formulations leveraging cannabinoids such as CBG and CBN; and boosts them with superfood ingredients to empower people to realize the full potential of everyday life. LUFF’s scientifically formulated products are non-GMO, THC-free, 3rd party tested, and only crafted with hemp grown in the United States.

THE CANADIAN SECURITIES EXCHANGE (THE “CSE”) HAS NEITHER APPROVED NOR DISAPPROVED THE CONTENTS OF THIS PRESS RELEASE. NEITHER THE CSE OR ITS MARKET REGULATOR (AS THAT TERM IS DEFINED IN THE POLICIES OF THE CSE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION:
This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements include, but are not limited to, the anticipated timing of the official launch of the Company’s new product suite. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to general business, economic, competitive, political, and social uncertainties. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, Luff assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

For further information:
Philip Campbell, CEO and Director
Email: [email protected]
Telephone: 250-419-7665